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  7. HUBB – Global Cargo Exchange

Redefining and streamlining the forwarding business through a global platform

One of the major grey areas in the freight forwarding business is the inadequacy of information flow. Multiple IT systems used by various entities along the shipping value chain have resulted in serious discrepancies pertaining to shipment visibility, cost effectiveness, inconsistent systems and operational streamlining. Kale Logistics’ HUBB – a Digital Community Platform – enables efficient exchange of Cargo Information and goods across independent Forwarders’ network and addresses the daily challenges of the Freight Forwarding business. HUBB is a web-based Cargo Multimodal Community System that can assist Freight Forwarders to communicate amongst themselves and with their overseas partners to exchange accurate shipment information without obsoleting their existing system.


Shipment transfers are comprised of several complex and duplicate processes. Disparate systems used by Agents around the world are one of the key pain areas for lack of efficiency in these processes. Reliance on informal documentation and communication exchange channels like telephone, faxes or emails makes shipment processing expensive, error-ridden and time-consuming activity, resulting in delays, overheads and customer dissatisfaction.


A pro-active Cargo Multimodal Community System that streamlines flow of cargo information and offers shipment visibility is the need of the hour. One such solution is Kale Logistics’ digital platform, HUBB. It facilitates collaboration, ease of communication and transactions amongst the agents. HUBB enables electronic transmission of data from one forwarder’s system to another for performing transactions such as RFQ management, quotations, nominations and shipment tracking.

HUBB drives collaboration among industry members by functioning as an efficient data sharing and communication channel. Some of its key features are as below:

  • Universal portal equipped to connect with disparate systems enabling exchange of documents and shipment data across various stakeholder systems
  • Capacity to connect to any type of Forwarder’s system
  • Flexibility and security in entire RFQ process
  • Real time updates enable the Freight forwarders to stay abreast of shipment movement
  • Track and trace facility for even overseas partners
  • Transactional visibility and predictability for complete Freight forwarding operations

Business Benefits

Leveraged Customer delight

Real-time tracking

Easy document exchange

Optimises Business strategy

Optimised overseas transactions

Time and cost effectiveness